Propane Content and Copywriting
Propane marketing materials rely on core content, the written copy, for success. Should a piece of marketing material have wonderful graphics alongside mediocre content, the intended message is less apt to be received. Content must be engaging if the message is to resonate with the target audience. Propane subjects can be complicated and technical, as can sales material. But when the reader understands what they are looking at, their level of understanding increases to the point where they are moved to action. Whether it's being safer because they understand how a safety relief valve works or because they see the importance of choosing one gas company over another for new service. We understand the propane consumer and we understand what moves them to action.
Informative Propane Subject Matter Writing
LP Gas issues are often technical or complicated and can be difficult to explain. For instance, explaining the correlation between container size and vaporization capacity is not the easiest of tasks, especially when explaining it someone who knows nothing about propane. Taking the "complicated" out of propane subjects that otherwise are, is where we are extremely proficient. We realize that taking a consumer step-by-step through a propane issue or process is the only way they will grasp the subject at hand. Informative writing can be customized to regions, locales or individual propane companies.
Propane Industry Persuasive Writing
Many times, marketers and gas associations are faced with an issue that requires a defense, rebuttal, or even an offensive stance. Because most people outside the propane industry are not familiar with the workings within the propane industry, they are not going to understand the entire factual situation. This is very often the case with propane prices and tank ownership. Persuasive writing for topics such as these is solely based on factual information. We undertake this type of persuasive writing by addressing the issue very carefully, without the use of emotion. In other words, we take the "us versus them" out of the equation and present it as "us versus what they don't understand". This type of writing is also useful when dealing with legislative issues, municipal codes or ordinances affecting propane users or the gas industry.
Propane Sales Copywriting
Contrary to what many might believe, writing and typing about your own company or organization can be difficult. After all, you want to put your best foot forward, want the prospect to be engaged and ultimately be moved to action. Content for propane sales material is unique to the organization it is created for. We believe the content flow is as important as the information in order to capitalize on the possibility of turning a prospect into a customer.